The “countermark” feature enables implementing a partnership between a company and the club. Thanks to this feature, the club will be able to make profits and expand its customer base by getting new potential members.
1ST CASE – The company wishes to offer a product or a service from the club catalogue to its employees.
The company would pay the total cost of the products it wishes to offer to its employees. The employees who would benefit from this countermark campaign wouldn’t pay anything when coming to the club.
Example
The company is offering a membership. So, the company would pay to the club the total cost of the memberships it intends to offer (membership amount X number of memberships). The company would receive a file including the discount codes to give to the employees. When coming to the club, the client wouldn’t pay for the membership offered by the company.
2ND CASE – The company wishes to offer a discount to its employees
The company would pay to the club the difference between the total cost of the product and the remaining cost the employees would have to pay to the club.
Example
The company pays for 50% of a membership to the club. So, it would pay to the club the discount amount (50% X the number of discount memberships). The company would receive a list of discount codes it would give to its employees. When coming to the club, the client (company’s employee) would pay their membership 50% less expansive thanks to the “countermark” code.
To know how to create a countermark campaign, please read this article.
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